The last year we have been working on a second generation for the SERIF TV, originally designed for Samsung 4 years ago. Technology is a matter of evolution and this new release was focused on making it more affordable and exploring wider screens.
Making the sets wider created an interesting problematic which proved a positive evolution. The new televisions keep the original building but a number of slight evolution made them very light and elegant. The digital part has also been retouched,
then integrated in the AMBIENT MODE collection of Samsung.
Serif is another take to the world of TVs, it remains that its core competence is a natural adaption to contemporary interiors.
The collection will be available in 43, 49 and 55 inches, all sets including legs. The screen quality is QLED which is the highest of Samsung standards. Original color scheme is white and dark blue, some more colors will be included later.