Serif TV 2015
Film: Studio Bouroullec and Juriaan Booij
SERIF comes in three sizes: SERIF, SERIF MEDIUM and SERIF MINI.
Each size exists in three colours: white, dark blue and red.
SERIF uses its own user interface, based on Tizen.
SERIF screens were chosen following Samsung’s highest quality standards.
SERIF, 40-inch, comes with optional feet (that are included in the box).
Self-standing, it can be placed on low furniture or shelves. Otherwise with feet it can stand anywhere.
Its generous size means that SERIF can be enjoyed as a group experience.
SERIF MEDIUM, 32-inch, comes with optional feet (that are included in the box).
Self-standing it can be placed on low furniture, desktops or shelves. On its own feet, SERIF MEDIUM constitutes a compact option.
A good solution for smaller rooms such as bedrooms, studios or small offices, etc.
SERIF MINI, 24-inch, designed to be used without feet.
Due to its compact size, SERIF MINI is the most versatile of all. It can easily stand on any piece of furniture or small surfaces, such as a counter.
929 × 560 × 174 mm – with feet: 929 × 930 × 325 mm
732 × 445 × 137 mm – with feet: 732 × 768 × 269 mm
554 × 344 × 125 mm – no feet option
Serif is a collection of screens, televisions, we designed for Samsung during the past two years.
Serif is a television that moves away from a preoccupation with ultra-flat screens. Instead, it is an object that can be turned around and manipulated. It can stand anywhere, even on the floor with its own legs. What we were looking for was a solid presence that would sit naturally in various environments, just like an object or a piece of furniture.
In profile, it forms a clear capital “I”
shape, its slim body broadening to form a surface like a little shelf at the top.
We also designed the interface inside Serif.